Stefanie Shoemaker

Braze B2B Rebrand

Braze is a SaaS marketing platform that puts all the channels marketers use to communicate with customers (text, email, push notifications, in-app messages, in-browser content cards, etc) all on one platform. The result is a highly personalized, automated interaction with millions of customers in real-time
 

Myself and the team brought the brand to life by:
1. Injecting humanity in the form of photography
2. Refining and amplifying the colors
3. Creating an ownable graphics package
4. Introducing some much needed wit, humor and edge to the brand voice



As lead designer on all out of home advertising, I produced a wide range of billboards, transvisions, digital placements, and site take overs across New York, LA, San Francisco, London and Singapore.