Keepster is an application and a product that backs up your messages and turns them into a book. There are many complexities to this company, which is why it was important to transform the brand experience into something that could be easily digested by a consumer. I provided a whole new refresh to the brand by elevating their brand mark, color palette, typography, photography style guide, social templates, etc. Additionally, I worked alongside copywriters and a developer to completely transform their website from the ground up.
Toki Mats is a women owned business that provides products for nursing mothers, new born babies, and toddlers. I transformed their brand from the ground up, starting with a new logo and color palette. Next, I implemented their new brand style on several platforms including social, packaging, email, blog and marketing materials.
Their Shopify website is designed to showcase the story and character of Toki Mats in a welcoming and minimal format.
The Yelp Careers site serves to educate interested applicants on Yelp culture, benefits, diversity, etc. I worked with Phenom People to implement the designs and styles that I had outlined for this site based on the needed content provided.
Challenge:
Businesses are trying to figure out whether to invest in Yelp as part of marketing their business. In particular, trying to figure out whether they need Yelp as well as (or instead of) investing in Google and Facebook. This website should convince them that Yelp is a must-have long-term marketing investment.
Goals:
Provide local businesses with an overview of Yelp products available to help them attract new customers. The website will be the one place where we can articulate the value of Yelp to businesses including: Why businesses should have a strong presence on Yelp, What Yelp products you can use to attract new customers to your business, and What solutions we have to meet the needs of different kinds of businesses.
Benefits:
The website will also allow the Yelp team to more strategically direct branded and non-branded search traffic to pages that can be quickly optimized to drive higher conversion.
These 3 infographics are utilised by Yelp Sales Representatives and team to convince and encourage business owners to purchase Yelp products. They are specifically targeted to General audiences, PLAH (Professional, Auto, and Home), and Restaurant/franchise owners.
This was executed in the Yelp rebrand.
Show art and marketing materials that I created while working for the American Conservatory Theater.
